Yahoo scoops up analytics firm Flurry
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Yahoo scoops up analytics firm Flurry
Post to FacebookMarissa Mayer's flurry of acquisitions resumes.
Yahoo announced it will scoop up analytics firm Flurry, the 40th startup acquired since Mayer took over the company's top job in July 2012.
Flurry -- which launched in 2008 -- specializes in mobile analytics, helping app developers track data and monetize through ads. Financial terms were not disclosed.
"Our acquisition of Flurry will be a meaningful step for the company and reinforces our commitment to building and supporting useful, inspiring and beautiful mobile applications and monetization solutions," said Scott Burke, Yahoo's senior vice president of advertising technology, in a statement[1].
The Flurry deal follows last week's second quarter report from Yahoo[2], which showed declines in revenue and earnings.
Follow Brett Molina on Twitter: @brettmolina23[3].
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References
- ^ http://yahoo.tumblr.com/post/92461312524/yahoo-to-acquire-flurry-to-strengthen-mobile-products (yahoo.tumblr.com)
- ^ http://www.usatoday.com/story/tech/2014/07/15/yahoo-earnings-announced/12688793/ (rssfeeds.usatoday.com)
- ^ http://twitter.com/brettmolina23 (twitter.com)