Menu

Twitter unveils new mobile app advertising

4

Share This Story!

Let friends in your social network know what you are reading about

Twitter unveils new mobile app advertising

Soon, advertisers will be able encourage Twitter users to install apps or engage with services directly from their Timelines. Twitter announced the new endeavor in a blog post Thursday. Advertisers will use

Posted!

A link has been posted to your Facebook feed."

Sent!

A link has been sent to your friend's email address.

Add Videos or PhotosBe first to contribute

Sign in now to share your story.

Be first to contribute

Verifying your credentials...

Please wait.

AFP 522835086

The logo of social networking website 'Twitter' is displayed on a computer screen in London in this September 11, 2013 file photo.(Photo: Leon Neal, Getty)

Soon, advertisers will be able encourage Twitter users to install apps or engage with services directly from their Timelines.

Twitter announced the new endeavor in a blog post Thursday[1]. Advertisers will use native ads such as Promoted Tweets that filter into user timelines. Early partners include streaming music service Spotify and games publisher Kabam.

According to sample tweets displayed by Twitter, advertisers can publish a Promoted Tweet that includes an install button so users can directly add the app to their mobile device.

Twitter advertising will also integrate the advertising exchange MoPub, acquired by the company last fall. Ads from Twitter's Publisher Network run on thousands of mobile apps, and U.S. advertisers will gain access in a private beta.

Shares of Twitter are up 3.4% in midday trading.

Follow Brett Molina on Twitter: @bam923[2].

USA NOW
image
Snowden calls in question for Putin on live TV | USA NOW
Apr 17, 2014
More in this category: « Minyanville: Don't worry Twitter is not becoming Facebook How to use password managers for mobile - #AskJeffTech »
back to top