Fujifilm debuts X30 advanced compact camera
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Fujifilm debuts X30 advanced compact cameraFujifilm debuts X30 advanced compact camera
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Fujifilm will debut its new line of X30 cameras.(Photo: Reviewed.com)
Never one to sit still too long, Fujifilm announced a brand-new camera today in advance of the 2014 Photokina Conference. Coming after its X10 and X20 models, the new compact X30 takes Fujifilm's typically retro style in a forward-looking direction.
While you might be familiar with Fujifilm's signature hybrid optical viewfinder, found in its X100-series cameras[1], the X10 and X20 used a less complex optical viewfinder. It was a decent solution, but far from ideal.
With the X30, Fujifilm has gone completely in the other direction by removing the optical viewfinder and replacing it with a high-end OLED viewfinder with 0.65x magnification. Not only will this give you a more accurate idea of what you're shooting, it'll be better to use in bright light, where an optical viewfinder might flare out completely. Even better, a tilting rear 3-inch LCD will make off-angle shooting incredibly easy.
The X20's twist-lens-to-turn-on action remains, with a brand new control ring behind the camera's metal manual zoom ring. On top of that, the X30 has completely reworked controls. This time around, the wobbly vertical dial on the camera's back is gone, and the vital quick menu button is in an easy-to-reach position.
WiFi is among the new features added, and will work with Fujifilm's current smartphone apps on iOS and Android. Software-wise, the entire suite of excellent JPEG color modes, along with a brand-new film simulation called Classic Chrome will be available.
Finally, photographers might not need to carry a second battery with this camera. Fujifilm is boasting improved battery life with 470 shots (CIPA) on a single charge, with USB recharging to boot.
All in all, it appears that Fujifilm has seriously listened to user feedback, keeping what worked and improving what didn't. This significantly updated X model will be available in late September in both silver and black for $599.95.
Stay tuned to Reviewed.com Cameras[2] for more Photokina 2014 news. We'll be covering the world's biggest imaging event direct from Cologne, Germany from September 16th-25th.
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