Why are some TV show streams web-only?
Tina Fey as Liz Lemon in a scene from "30 Rock."(Photo: Ali Goldstein AP)Story HighlightsBlame the contracts that services negotiate with networks, studiosIn some cases, in-app viewing is a premium featureTip: Save money by buying Apple cables on Amazon and other sitesQuestion: Why is it that I can watch some TV shows on a company's Web site but not in its apps? Answer. This can be a singularly annoying experience — you fire up the app on a tablet or a connected TV, search for the programming that you know is available online, and see it listed as "Web only" or not appear in search results at all. But it doesn't happen for a single reason. In some cases, such as Hulu not offering NBC's 30 Rock in its mobile and TV apps, you can blame the contracts that the service negotiated with the studio or network that owns the show. Hulu originally negotiated only rights for Web viewing; when it began to ship separate apps, it had to go back to those same companies and strike a separate deal.NBC publicists said they'd look into the situation but had not responded by Friday.(You can still watch the dearly-departed comedy[1] in NBC's own iOS app. But if we wind up having to run a different app to watch each network's fare, I will not be happy.)In other cases, the company that owns the TV content elected to make in-app viewing a premium feature you must pay extra for, either via a direct subscription or by signing up for a separate service first. That's how ESPN handles its ESPN3[2] online-only channel. Its WatchESPN.com site[3] welcomes subscribers of more than 340 participating Internet providers to watch as much as they want of ESPN3 subject only to regional blackouts.But tuning into that same channel…
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