Change Agents: Parents' start-up fueled by teen driving
Truvolo co-founders Jaideep Jain (R) and Sandhya Jaideep.(Photo: Martin E. Klimek, USA TODAY)Story HighlightsTruvolo plugs into your car's data port and relays car and driver info to an appSoftware-focused couple driving into a crowded market looking to connect users with automotive dataThe future will find our cars communicating not only with us but also each other, says Stanford auto researcherSAN JOSE, Calif. — Creative explosions have many different sparks. Including fear.For Jaideep and Sandhya Jain, the prospect of their teenage son starting to drive led directly to their start-up venture, Truvolo,[1] or true "speed" in Latin, which aims to monitor car health and improve driving habits through data nestled in every automobile's computer."It wasn't about wanting to spy on him, but about making him a better driver," says Jaideep, 43, whose son, Anoop, is 16. "I looked at the statistics, and the first year of anyone's driving life has the most incidents, simply because you think you know everything but, of course, you don't."That simple and universal parental concern struck the Jain family, which includes daughter Sahana, 12, at an opportune moment. Jaideep and Sandhya, 46, Indian emigrants who met pursuing computer science master's degrees at Kansas State University, had reached a point in their tech careers where they were ready to use a small nest egg to try and build something together leveraging her software talents and his data-analytics skills.Over the past year, the Jains have beta tested and refined Truvolo's key components, which include a small transmitter that plugs into a car's On-Board Diagnostic port and an Android-based app that synthesizes that data into useful bites.A recently concluded Indiegogo campaign for the product — which retails for $99 and is available for pre-order on the company's website — did not meet its goal, but the Jains are pressing…
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