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3 Key Components to Standing Out as a Brand

3 Key Components to Standing Out as a Brand
This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jill Schiefelbein’s book Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business.[1]In this Dynamic Communication interview, author Jill Schiefelbein chats with Dorie Clark, author of Stand Out and Reinventing You, who gives a tip that can help you grow your business. Perfect for entrepreneurs, solopreneurs, small businesses, managers, leaders, marketing teams, networkers and more.What are the three key components of being able to stand out as a brand?Why is networking important in business, and what role does that play in developing ideas?What role does your network play in building a brand?Learn the answer to these questions and more in this video with Clar, a bestselling author and adjunct professor at Duke University’s Fuqua School of Business.Want to see the full interview with Clark? It’s 20-plus minutes of brilliance where she breaks down everything you’ve ever wanted to know about networking, with some great ideas of how to build a network without going to a hundred “let’s meet for coffee” meetings! And you can get it with the book. Learn more below.Dorie's interview excerpt is featured in Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business[2] Chapter 11: Surround Yourself with the Right People: Networking and Your Pitch. In this 27-video series, the author of Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business, Jill Schiefelbein, interviews stand-out companies and entrepreneurs to bring you great bites of information to help improve your communication and drive results. You can access 12-plus hours of content -- the full interviews for each of these 27 brilliant minds -- by purchasing Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business and accessing the book’s bonus site[3].Watch more videos…
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Beat The Work Week Stress With These Make-Ahead Breakfasts and Lunches

Beat The Work Week Stress With These Make-Ahead Breakfasts and Lunches
Nothing makes a long day at work more difficult than not having fuel to get through your projects, meetings, and presentations. While it's easy enough to start your day off with coffee and nervous energy, it's isn't the right kind of nutrition to sustain you throughout a robust workload. After a very frustrating winter of stressful days at the office, I realized one thing I was doing wrong was forgetting to eat breakfast and outright skipping lunch in lieu of putting in another hour at my desk. But why? My company doesn't expect me not to take care of myself, my boss would be horrified if she knew I wasn't taking breaks--so why did I allow myself to succumb to the temptation of doing more? In the end, I know it was a product of feeling pressure of holiday time off and a sense of being short-staffed, but truly there's no good excuse to skip meals. So my New Year's resolution was to spend Sundays planning, shopping, and preparing breakfast and lunch for my work week! After the initial learning curve, I found my stride as well as some amazing recipes that keep me feeling satisfied, energized, and excited about practicing self-care during the workday. Check out some of my favorite simple to-go breakfasts and lunch, featuring the laziest lunchbox ever: the Mason jar! Be sure to add your favorite work-week meals in the comments, so we can keep encouraging each other to work smarter and safer. Breakfast: Fruit, Yogurt, and Honey Parfait -6oz Greek yogurt-1/3 cup old fashioned oats, uncooked-1 teaspoon chia seeds -2 tablespoons milk (almond, cow, soy, nut, etc.)-1.5 cups frozen mixed fruit and berries-1 teaspoon honey In a bowl combine yogurt, oats, chia seeds, and milk. Make sure the oats are well-coated, and sprinkle the honey…
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How to Act Self-Confident

How to Act Self-Confident
Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more »[1] To help with confidence development, simply try “acting confident” to the outside world, practicing how it feels. The outside “show” helps the inside “take.” It’s okay to display confidence you don’t feel, to take a leap of faith. Pretending is not faking or hiding weaknesses. It’s playing the part you want to achieve.Related: How to Stay Positive at Work[2]When I coach politicians, I tell them to start behaving now as if they had already won the election. If they act the part they are seeking before they get it, it will give them practice in living this success, and it will cause voters to see them in the role, which will make the election more likely to go in their favor.Sometimes people take offense about “acting the part,” as if doing so means that they are fakes. Anyone who has children knows parenting is a fake-it-till-you-make-it experience. Surely confidence deserves the same pass. Comparable fake-it-till-you-make-it action is also what most enterprises are built on. (By the way, a good time to start your acting is first thing in the morning before your brain figures out what you’re doing. Be determined to go through your day feeling undaunted. If at the beginning, the middle or at the end of the day, you appear scared and timid, you will decrease others’ confidence in you at home and in the office.)Related: Transform Dark Days into Opportunity[3]One CEO told me, “I still doubt myself every single day. I’ve had painful situations, times when it was really tough. What people believe is my self-confidence is actually my acting in reaction to fear.” Debra Benton is a globally recognized executive coach, best-selling award-winning business author, and popular conference keynote speaker on…
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Most Giftable Books of 2016

Most Giftable Books of 2016
One of the best surprises to find nestled under the tree or tucked into a stocking at the holidays is a book. There is truly something for everyone, depending on their interests, and it's hard to go wrong with something useful or entertaining. Books are windows into other worlds, ways to educate ourselves on new things, tools to explore the universe without leaving our bedrooms, and doors to discovering empathy, emotional connections, and growth. When you give someone a book, you give them a story that could change their life, or skills that can make them happier and more confident--and who doesn't want that? That said, the idea of selecting the perfect read can be overwhelming. The best place to begin is selecting a book that's been personally impactful--I tend to give away three or four copies of Rebecca Stead's "When You Reach Me" every holiday because that story means so much to me. But if you haven't read anything life changing lately, we pulled together a list of some of our must-reads and must-gives for this holiday season. Momofoku by David Chang David Chang, master restaurateur and chef, and Peter Meehan, respected food writer, have teamed up to bring Chang's delicious, loving, and modern cooking into your hands. You don't have to be obsessed with Asian cuisine to learn a thing or two from this book, as Chang's flawless technique is demonstrated in broth making, pork handling, and even elevating every day dishes. Chang is best known for revolutionizing American cooking with his collection of incredible restaurants, Momofuku Noodle Bar, Ssäm Bar, Ko, Má Pêche, Fuku, Nishi, and Milk Bar. Not only does this hardcover share his successes, but his learning curves, mishaps, and philosophies about dining. It's not just a cookbook, but a delightful read, giving insight into…
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Cadillac Disavows Casting Call for 'Neo-Nazi' Character in Brand Ad

General Motors Co.'s Cadillac brand on Saturday disavowed a casting notice that called for an "alt-right (neo nazi)" role in a Cadillac commercial amid a storm of outrage on social media.The casting notice, circulated on Twitter and Facebook, said an agency was looking for "any and all real alt-right thinkers/believers" and indicated the call was for a Cadillac advertisement to be filmed later this month.The alt-right is a loose grouping characterized by a rejection of mainstream politics that includes neo-Nazis, white supremacists and anti-Semites. The alt-right came to the fore during the U.S. presidential election.Cadillac officials said on Saturday the brand "did not authorize or approve a casting notice for an 'alt-right (neo-nazi)' role in a commercial. We unequivocally condemn the notice and are seeking immediate answers from our creative agency, production company and any casting companies involved."The Cast Station, a casting service, on Saturday afternoon posted on its Facebook page that a casting notice "for an "alt-right" role in a Cadillac commercial was issued by mistake on Friday, Dec. 9th. The notice was drafted by an employee, who was immediately terminated for her actions. Additionally an outside third party further altered the breakdown without our knowledge and posted it on social media. Cadillac unequivocally did not authorize this notice or anything like it, and we apologize to Cadillac for the ex-employee's actions."The notice also called for "real current or retired military people," as well as "real Olympian runner/cyclist" and "real taxi driver." Another version of the casting call posted on social media described the planned "Cadillac -- Real People" commercial as a "beautifully artistic spot that is capturing (sic) all walks of life in America. Standing together as a union. This is not meant to be offensive in any way. Just a representation of all sides."(Reporting by Joe White;…
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Samsung Will Issue an Update to Disable All Galaxy Note 7 Handsets in the U.S.

Update: Samsung confirms that the update will be available starting Dec. 19, noting that 93 percent of all recalled Galaxy Note7 devices have been returned.However, Verizon said today[1] that it will not roll out Samsung's update. "We will not push a software upgrade that will eliminate the ability for the Note 7 to work as a mobile device in the heart of the holiday travel season. We do not want to make it impossible to contact family, first responders or medical professionals in an emergency situation."Verizon has been and is still encouraging Note 7 owners to return and exchange their devices. "Verizon customers with the Note 7 have several options, including an additional $100 from Samsung when purchasing one of their other devices," the carrier said.Sprint will roll out the update, starting Jan. 8. "This software update will eliminate the ability of these Galaxy Note7 to work as mobile devices," Sprint said[2].PCMag reached out to AT&T and T-Mobile about their Note 7 update plans, and will update as we hear back.Update 2: AT&T will roll out the update on Jan. 5, according to a text message[3] sent to customers, while T-Mobile will push it on Dec. 27[4].Original Story:The Galaxy Note 7[5] is a smartphone Samsung wants everyone to forget about as soon as possible, but for now, the company is still trying to stop Note 7 handsets from being used due to the danger they pose. This is a handset that can explode[6], after all.Following a ban by airlines[7], a recall program[8] and a battery charge-limiting update, Samsung will tak another, much more final step to stop Note 7 use.An image shared with The Verge[9] shows an alert sent out to a Note 7 owner in the U.S. stating that their phone will no longer charge as of Dec. 15;…
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