NBCUniversal to invest in tech news site by Swisher, Mossberg

Former U.S. Vice President Al Gore, left, speaks with Wall Street Journal columnist Walt Mossberg during an interview at the South by Southwest Interactive Festival (SXSW) in Austin, Texas, U.S., on Saturday, March 9, 2013. The 20th annual SXSW Interactive Festival takes place March 8-12. Photographer: David Paul Morris/Bloomberg *** Local Caption *** Al Gore; Walt Mossberg(Photo: David Paul Morris Bloomberg)

Story Highlights

• NBCUniversal reportedly taking minority stake in new tech site by Mossberg, Swisher
• Mossberg, Swisher founded AllThingsD tech news site in 2007
• Dow Jones owns AllThingsD brand and plans to enhance tech news coverage

NBCUniversal will invest and have a minority stake in a new web venture to be created by technology journalists Walt Mossberg and Kara Swisher, according to the Wall Street Journal.

Mossberg and Swisher founded technology news site AllThingsD in 2007 as an extension of the Wall Street Journal's D: All Things Digital conference that debuted four years earlier.

With their contract expiring at the end of the year, the parties said in September that they've agreed to go separate ways. Dow Jones, which publishes the Wall Street Journal, will retain the AllThingsD brand and plans to launch a technology news site with its own team of reporters and editors.

Mossberg, who is the chief technology product reviewer for the Wall Street Journal, said he will leave after working at the paper for more than 20 years.