How to Effectively Market a Christian Organization ^Featured

Often, it is difficult to find marketing materials that present your business and also works with your values and your organization’s messages. Many marketing companies use methods that may be at odds with God’s word. There are strategies out there that can work for you and your Christian-based business.

If you find yourself in the position of marketing your own Christian Organization, there are some strategies for branding and providing advertising that is targeted to your demographic and will offer more success for you niche market.

Before beginning, identify your values for your marketing. These may include working within the Word of God; Making deadlines your personal gospel; Use effective and encouraging communications with clients; Regardless of difficulties, accept constructive criticism and follow through with challenges; Take on the extra effort needed to complete each and every task to the fullest and give even more than promised when you are able; Pursue excellence in all that you do. You may have different or more values for this program. Whatever they are, make sure they are clear to all staff working on your marketing team. Post them prominently so that they may be a reference in case of the temptation to misrepresent your organization in any way to win sales.

To effectively market your Christian Organization, you will require similar materials strategies as other businesses. The difference is your approach and your presentation to your demographic. First, you must devise a plan. Perhaps you are unsure of your demographic. Do some research into exactly what type of person will be using your services so that you can make your marketing efforts attractive to those people or businesses.

You will need to build your brand. Does your business have a name and logo that effectively represent your organization? Is your logo and brand name on your business-related materials such as packaging, letterhead, envelopes, and more?

Have you explored search engine optimization for your website? It is worth having an evaluation by an expert to find the best keywords, strategies, and social media outlets for your brand.

Decide what kind of media you will use to spread the word about your organization. Aside from blogs and newsletters and social media online efforts, will you explore other media? Advertising either in church bulletins or Christian newspapers, direct mail or brochures, signs, or other print media may be effective, depending on the type of services you provide.

Some businesses employ video media for either online or television advertising. This can be expensive and again, is dependent on your business. Some translate better than others to video ads.

Once you have identified your demographic audience and decided upon your strategies for marketing your business, review the plan thoroughly with cost in mind, and prioritize your efforts. What will produce the most results? Put your list together and be flexible as you begin your plan. The options you thought would be most effective may not be as productive as you thought.

The ultimate goal is to drive traffic to your website and business to your doorstep. Using your values and the Word of God to guide you, your Christian Organization will find a way to market your business and services effectively.