Vikings, Wells Fargo deal ends fight over rooftop signs
Wells Fargo is working with Ryan Cos. US Inc. on a new office development between downtown and the stadium. Renderings show rooftop Wells Fargo signs.
The Minnesota Vikings[6] and Wells Fargo[7] have reached an agreement in principle that will allow rooftop signage on the new office towers that Ryan Cos. US Inc.[8] plans to build for the bank adjacent to the new Vikings stadium[9].
The deal limits the size of each "skyview graphic" to 56 square feet and contains some "comfort language" to ensure that signage at the Ryan project will not conflict with competing properties, according to Lester Bagley[10], the Vikings' vice president of public affairs and stadium development.
"We're pleased to reach a settlement," Bagley said in an interview. "We wanted to take the high road and get this done."
Wells Fargo spokeswoman Peggy Gunn[11] called the agreement “a giant step forward for Wells Fargo to sign on to the Ryan project."
The Minneapolis City Council still needs to approve Wells Fargo's signage plan.
Vikings officials have said they support the broader Ryan development, and this week the club pledged $1 million toward the two-block park[12]. However, they also had expressed concerns that the rooftop signage could negatively impact the team's efforts to sell stadium naming rights. (Star Tribune columnist Patrick Reusse[13] slammed that position on Saturday[14].)
John Vomhof Jr. covers retail, hotels, sports business, advertising, public relations and media. He's also on the air on WCCO-AM 830 with Dave Lee daily at 8:45 a.m. and on Fox 9 TV Fridays at 5:30 a.m. & 6:30 a.m.
References
- ^ John Vomhof Jr. (feeds.bizjournals.com)
- ^ This email address is being protected from spambots. You need JavaScript enabled to view it. (feeds.bizjournals.com)
- ^ Twitter (twitter.com)
- ^ LinkedIn (www.linkedin.com)
- ^ Google+ (plus.google.com)
- ^ Minnesota Vikings (www.bizjournals.com)
- ^ Wells Fargo (www.bizjournals.com)
- ^ Ryan Cos. US Inc. (www.bizjournals.com)
- ^ plans to build for the bank adjacent to the new Vikings stadium (www.bizjournals.com)
- ^ Lester Bagley (feeds.bizjournals.com)
- ^ Peggy Gunn (feeds.bizjournals.com)
- ^ the club pledged $1 million toward the two-block park (www.bizjournals.com)
- ^ Patrick Reusse (feeds.bizjournals.com)
- ^ slammed that position on Saturday (www.startribune.com)