Scott Ferber on Videology: 'You need to be an IPO-ready company'
Nicholas Griner | Staff
Scott Ferber, the founder of Baltimore's Advertising.com, has been rapidly growing Videology since launching it in 2007. The company brought in $135.7 million in 2012.
- Sarah Gantz[1]
- Reporter- Baltimore Business Journal
- This email address is being protected from spambots. You need JavaScript enabled to view it.[2] | Twitter[3]
Videolology CEO Scott Ferber[4] wants his Baltimore video advertising company to be capable of going public as early as a year and a half from now.
Ferber said he is keeping his options open when it comes to the future of Videology, including a potential public offering or merger. Remaining independent is also an option.
“We believe you need to be an IPO-ready company at all times,” said Ferber, a co-founder of Advertising.com[5] “For competitive reasons you may have to do it.”
Ferber plans to begin working toward meeting the administrative and transparency rules required of a company that is publicly traded, a process he expects to take between 18 months and three years, so that his company is ready if an IPO becomes the best next step for Videology.
Videology has grown rapidly since launching in 2007, bringing in $135.7 million in 2012 and landing on Inc. magazine’s list of the 500 fastest growing companies.[6] Videology has raised more than $120 million in venture capital, including $69 million earlier this year in a Series D fundraising round, a late-stage round.
The company now has about 300 employees globally, about half of whom are based in the Baltimore area.
Ferber expects the company’s growth to largely focus on international markets. Videology is in 15 companies and has plans to expand to more.
About half the company’s revenue comes from international accounts; the other half of Videology’s revenue comes from business in the U.S. Within a few years, Ferber expects the Americas -- the U.S. and South America – to account for just a third of his revenue.
“The U.S. is about a third of the total opportunity,” Ferber said.
Sarah covers health care, higher education, biotech and technology.
References
- ^ Sarah Gantz (feeds.bizjournals.com)
- ^ This email address is being protected from spambots. You need JavaScript enabled to view it. (feeds.bizjournals.com)
- ^ Twitter (twitter.com)
- ^ Scott Ferber (feeds.bizjournals.com)
- ^ Advertising.com (www.bizjournals.com)
- ^ landing on Inc. magazine’s list of the 500 fastest growing companies. (feeds.bizjournals.com)