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Hawaii photographer JOSS next in American Savings Bank’s Artist Series

Courtesy JOSS/American Savings Bank

American Savings Bank is featuring photographer JOSS in its Artist Series program, incorporating his photography into the bank’s logo and displaying it at all 57 of the bank’s branches on Oahu, Maui, Kauai, Molokai and the Big Island.

Hawaii photographer JOSS next in American Savings Bank’s Artist Series
Stephanie Silverstein[1]
Reporter- Pacific Business News
This email address is being protected from spambots. You need JavaScript enabled to view it.[2]  | Twitter[3]

American Savings Bank[4] is featuring photographer JOSS[5] in its Artist Series program, incorporating his photography into the bank’s logo and displaying it at all 57 of the bank’s branches on Oahu, Maui, Kauai, Molokai and the Big Island.

JOSS[6]’s photography is incorporated into the bank’s brand icon, an in-branch design element that uses an architectural treatment of the bank’s kalo leaf logo to frame Hawaii imagery captured by local artists.

The first artist to be featured in the bank’s Artist Series program was surf photographer Clark Little[7], who I met at the bank’s Makiki branch[8] for the installment reception.

JOSS[9] is a French Canadian who first visited Hawaii with a Canadian paddling crew to race in the Molokai Hoe. American Savings Bank said JOSS[10]’s love for the ocean and athletic knowledge helped to perfect his craft, which led to creating his book “Paddling in Hawaii[11].” The photos in the book — a study of the Hawaiian canoe, paddlers and of the sport itself — are similar to what is featured in the bank’s Brand Icon.

JOSS[12]’s photography will be on display at banks through January.

Stephanie Silverstein covers tourism, retail and money for Pacific Business News.

References

  1. ^ Stephanie Silverstein (feeds.bizjournals.com)
  2. ^ This email address is being protected from spambots. You need JavaScript enabled to view it. (feeds.bizjournals.com)
  3. ^ Twitter (twitter.com)
  4. ^ American Savings Bank (www.bizjournals.com)
  5. ^ JOSS (feeds.bizjournals.com)
  6. ^ JOSS (feeds.bizjournals.com)
  7. ^ Clark Little (feeds.bizjournals.com)
  8. ^ I met at the bank’s Makiki branch (www.bizjournals.com)
  9. ^ JOSS (feeds.bizjournals.com)
  10. ^ JOSS (feeds.bizjournals.com)
  11. ^ Paddling in Hawaii (www.joss4.com)
  12. ^ JOSS (feeds.bizjournals.com)
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