FirstBank launches campaign to promote its customers
PRNewsFoto/FirstBank
FirstBank's new advertising campaign features enlarged versions of customer business cards on billboards throughout Colorado.
- Heather Draper[1]
- Reporter- Denver Business Journal
- This email address is being protected from spambots. You need JavaScript enabled to view it.[2] | Google+[3] | Twitter[4] | Finance Etc. blog[5]
Lakewood-based FirstBank Holding Co.[6] has launched a new outdoor advertising campaign that touts its Colorado small-business customers.
The “We Help Business Get Big” campaign, which officially launched this week, features enlarged versions of customer business cards on billboards throughout metro Denver, Colorado Springs, Fort Collins, Greeley and Windsor.
The campaign aims to help boost the customers’ visibility and sales, without increasing their marketing budgets.
“Colorado’s economy is comprised mostly of small businesses,” said John Ikard[7], CEO of FirstBank. “This is a state where many entrepreneurial spirits live and have founded companies that are helping Colorado grow and attract new talent and residents. Our new campaign will hopefully not only highlight our support of our customers, but the state’s small business community as a whole.”
In addition to outdoor billboards, FirstBank will also be promoting its business customers through its social media channels and its blog.[8]
Heather Draper covers banking, finance, law and the economy for the Denver Business Journal and writes for the "Finance Etc." blog. Phone: 303-803-9230.
References
- ^ Heather Draper (feeds.bizjournals.com)
- ^ This email address is being protected from spambots. You need JavaScript enabled to view it. (feeds.bizjournals.com)
- ^ Google+ (plus.google.com)
- ^ Twitter (twitter.com)
- ^ Finance Etc. blog (www.bizjournals.com)
- ^ FirstBank Holding Co. (www.bizjournals.com)
- ^ John Ikard (feeds.bizjournals.com)
- ^ its blog. (efirstbankblog.com)