A tale of two bowls: AT&T Cotton Bowl Classic, Heart of Dallas Bowl vie for fans
Courtesy of the AT&T Cotton Bowl Classic
Oklahoma State University warms up this week in North Texas as the team prepares to take on Missouri at the sold-out AT&T Cotton Bowl Classic on Friday.
As North Texas prepares for its two college bowl games this week -- the Heart of Dallas Bowl and the AT&T Cotton Bowl Classic -- the Dallas Business Journal took a look at some of the bowl game statistics.
After all, college bowl games aren't always as profitable[6] as some universities and conferences would hope them to be. According to USA Today, discounted tickets often undercut the price of university-allotted tickets to fill stadiums, leaving universities and conferences holding the bag.
The price of bringing a team to a bowl -- from team practices to selling tickets to fans -- can get costly, but it's about building a fan base, right? Here's how the two North Texas bowls measure up:
Heart of Dallas Bowl
- Play time: 11 a.m., Wednesday, Jan. 1
- Where: The Cotton Bowl at Fair Park
- Teams: The University of North Texas[7] vs. University of Nevada, Las Vegas
- Last year’s attendance: 48,313
- Projected annual economic impact: $20 million
- Tickets: Available
- Benefits: Metro Dallas Homeless Alliance, CitySquare
- Primary sponsor: PlainsCapital Bank
AT&T Cotton Bowl Class
- Play time: 7 p.m., Friday, Jan. 3
- Where: AT&T Stadium in Arlington
- Teams: Oklahoma State University vs. The University of Missouri[8]
- Last year’s attendance: 87,025
- Projected annual economic impact: $30 million
- Tickets: Sold out
- Benefits: Nearly three-quarters of every dollar goes to the participating universities and conferences. Each team will receive $7.45 million for participating in the game.
- Primary sponsor: AT&T Inc.
Candace covers commercial and residential real estate and sports business.
References
- ^ Candace Carlisle (feeds.bizjournals.com)
- ^ This email address is being protected from spambots. You need JavaScript enabled to view it. (feeds.bizjournals.com)
- ^ Twitter (twitter.com)
- ^ Twitter (twitter.com)
- ^ Google+ (plus.google.com)
- ^ college bowl games aren't always as profitable (www.usatoday.com)
- ^ University of North Texas (www.bizjournals.com)
- ^ University of Missouri (www.bizjournals.com)